Every minute Matters
An award-impact health awareness campaign designed to educate Mexican population about stroke symptoms and the importance of acting within the 4.5-hour therapeutic window. Using the memorable CA-MA-LE-ÓN acronym* and a music-driven strategy, an integrated campaign was displayed, combining digital and OOH (Billboards on major avenues in Mexico City and large-format ads in high-traffic metro stations such as Zaragoza, Tacubaya, Salto del Agua and Garibaldi) the campaign reached 19M people and increased timely hospital admissions by 22.8%, directly contributing to life-saving outcomes and reduced disability risk.
Media coverage:
* CAra colgada (facial drooping), MAno pesada (arm weakness), LEngua trabada (speech difficulty), acciÓN (take action)
