Friendship is the key
Helados Holanda sought to strengthen the relationship between store owners and delivery drivers, recognizing this connection as a key part of its distribution ecosystem.
This goal led to the creation of Holamigo, a loyalty program designed to reward and reinforce that relationship through promotions and gifts. Developed as a mobile app, Holamigo became a successful initiative and an integral tool for building long-term engagement between the brand and store owners.
