Rescata Te Rescata
Rescata is a new hydrating beverage that brings a fresh twist to electrolyte drinks by adding a light, fizzy touch to the category. With this innovative product came the need for a straightforward yet playful visual identity.
I developed the brand identity and a dynamic social media campaign that brought the product’s playful, energetic personality to life, engaging visuals designed to stand out and connect with a young, active audience.